Why should I optimize my press release? Why should I optimize my press release?
Journalists used to rely on the wire services for immediate story information, but today, online research is the number one research source for journalists as well as news consumers. Journalists search for news by keywords and phrases on topics they are researching. Increase your news coverage, consumer interest, and search engine rankings by using today's tools – search engine terms.
How else does this benefit my company? How else does this benefit my company?
When you optimize your press release by using keywords, you greatly increase the possibility that your message will show up in news search engines, search engines, and blogs. Leverage all your potential audiences to increase your brand exposure.
How do I determine keywords? How do I determine keywords?
Think like your audience. What are they looking for and how would they define it? Think of all the words and phrases your audience might use to find information on the topic you are promoting.
Once you enter your initial keywords and phrases, Newsforce will suggest optimal "density" of keywords for repetition as a general guide.
How do I use keywords? How do I use keywords?
Use keywords in your headline and in your body copy to increase your search engine s. The Newsforce Optimization tool will show you where to insert keywords in your headline, subhead, and body copy for SEO optimization. We may suggest more repetition than you're comfortable with – that's ok, just try to get as close as possible for maximum impact.
Isn't SEO hard to do? Isn't SEO hard to do?
Newsforce makes it easy to prepare your release for search engines! In as little as 15 minutes, you will have a release that's fully optimized and ready for distribution on all wire services.
No HTML coding required
No technical expertise necessary
Step by step SEO tips help you select popular keywords and calculate the optimal ratio of text to keywords
One-click export and you're ready to upload the results into your wire service account
Is Newsforce a wire service? Is Newsforce a wire service?
No, we are a tool suite to help you get more impact from your wire service and other distribution options. Newsforce helps you optimize your press releases for optimal search engine s, so when your release "hits the wire" it will achieve greater visibility and readership. Newsforce prepares your press release for distribution by wire services, and Newsforce partners with wire services such as Business Wire.
What is the Primary Account Holder? What is the Primary Account Holder?
The primary account holder is the designated administrator for your Newsforce account, and is the person authorized to set up & edit payment information, change subscription options, use the service, and create other users of the account.
How do I change my Subscription level? How do I change my Subscription level?
The Primary Account Holder can change the Subscription level of their account. Log-in to your Newsforce and click the 'Change my subscription level' link on the Edit Master Account page under the My Account section of the Newsforce tool. Some changes to monthly subscriptions will take effect the first day of the next billing cycle, whereas others will take effect immediately, depending upon the nature of the change. Details are provided on the Change Subscription pop-up window (please turn off your pop-up blocker). Cancellations—your subscription will end at the anniversary of your billing cycle. You may continue to use Newsforce and any remaining optimization balances that you have until that time. You can also renew at any time, at any level.
How will I know it's working? How will I know it's working?
Our news search engine Ranking Report provides you with the web metrics that show
how your press release is for keyword relevance. You can evaluate your results and report to your clients on how well their public relations campaign is doing.
How do I determine keywords? How do I determine keywords?
Think like your audience. What are they looking for and how would they define it? Think of all the words and phrases your audience might use to find information on the topic you are promoting.
Once you enter your initial keywords and phrases, Newsforce will give you additional related keywords to help you expand your choices.
What is a Ranking Report? What is a Ranking Report?
The Ranking Report will show you how your release ranked in the search engines by keyword . Your report will give you results from three hours after you put in on the wire service, and then one day later and one week .
