News Search Engines: The Internet Public Relations Opportunity
News search engines represent a significant new opportunity for both Internet public relations specialists and traditional media relations professionals.
Some 50 million Americans turn to the Internet for news on a typical day, reports the Pew Internet & American Life Project. This is a new high-water mark for online news-gathering that coincides with rapid growth of broadband adoption in American homes.
A significant percentage of these people use Yahoo! News, Google News, AOL News, and other news search engines to find the latest information about a wide range of topics that interest them. According to Hitwise, the market share of Yahoo! News and Google News rivals other news and media websites such as CNN.com, MSNBC, USA Today, The New York Times, and BBC News.
News search engines represent a significant new opportunity for traditional media relations professionals, too. Bennett & Company's latest media survey found that online research remains the number one source for journalists to obtain additional story information. 75% of journalists search the Internet for previous stories on their subject. Journalists also say that email is their preferred method of receiving information.
What does all this mean for press professionals?
1. There's a new means of getting visibility in the online press.
2. Online press influences offline press and readership.
3. You have the opportunity to directly target readers and journalists using search engines
and online news sources.
4. You can't influence the search engines by making dozens of phone calls - but by using
the power of SEO, you can optimize the ranking of your articles and news releases.
So, whether you are responsible for Internet public relations or traditional media relations, your press releases should be optimized for and distributed to the major news search engines.
Contact us today about Newsforce's press release SEO tools.
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SOURCE OF NEWS ONLINE
When people conduct a news search, they often find recent and relevant press releases mingled with articles from thousands of other news sources.
Also, according to a new report from Outsell, press releases have leapfrogged over trade publications to become the top news source of knowledge workers.
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